Thank you to everyone who came hear me at the most recent trade shows in Orlando and Philadelphia. The below links bring you to the slide shows that were used at these shows.  Feel free to use them as you wish and reach out to me with any questions.

Blogging Trade Show Seminar Slide Show

Facebook Trade Show Seminar Slide Show





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Business Can and Should be Good

June 15, 2010

Over the last 50 years businesses around the world have played the key role in the destruction of our environment and depletion of our natural resources.  The BP oil spill is only one of the many environmental catastrophes bad business is responsible for in recent history.
Looking at the destructive powers of business it is obvious [...]

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What Motivates Us? And How This Works At Sand Shack

May 14, 2010

I just came across a neat video that goes against the standard notion of behavioral psychology. You would think that bonuses and rewards lead to better performance, but countless studies in recent years have shown that larger bonuses result in lower levels of performance and worse results.
What gives?
People are not motivated like we think they [...]

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United By Blue – Launching May 1st

April 9, 2010

I started Sand Shack 4 years ago as a brand of jewelry with a mission to support ocean conservation.  Now Sand Shack products can be found in over 300 stores across the United States, and over the past few years we have been dedicated to conservation activities including beach cleanups, educational events, and social media [...]

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Sand Shack’s Office in Philadelphia – Video

April 4, 2010

We moved into our new offices in Philadelphia in January and I thought it would be nice to share a video of what the inside looks like!
Below is a video that takes you through our office.  If you are ever in Philadelphia, I would be more than happy to have you come by and visit [...]

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Social Media For Retail Stores – Gift Show Seminars

February 6, 2010

Over the last few months I have got to go to some really neat places across the country and conduct seminars at Gift Shows (trade shows for the gift, resort, and souvenir industries). I’ve had so much fun and am humbled and honored by the opportunity to be in front of so many people from [...]

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CONCRETE Environmental and Social Missions to Benefit Small Businesses in 2010

January 17, 2010

American business has been greenwashed. Every business that strives to reach the masses has come up with or attributed their brand to some form of environmental mission.  Many companies simply support environmental works because they believe they will be more appealing to their customers.  Although this could be viewed negatively, I think it is great.  [...]

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To Discount or not to Discount? And What it Means for Business

December 1, 2009

I’m selling more flip-flops this fall than I did this summer.
This may seem strange, but it is simple.  I had a fairly large surplus of flip-flops in stock at the end of the summer selling season and had to face a difficult decision.  Either I hold onto my inventory of flip-flops and begin delivering them [...]

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A New Look and a New About Page

November 29, 2009

After spending a few hours this weekend adding a header to Brianlinton.com I updated the about page with more personal information about my personal life and how I came to be who I am today.
It is a slightly long About Page now, but it will hopefully allow readers to approach my articles knowing more about [...]

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Entrepreneurial Insight – Big Orders Mean Big Headache

November 23, 2009

In the past few weeks my company has taken two fairly large orders for our merchandise totally approximately $40,000. Although these orders are great for us, they have brought big headaches to Sand Shack.

After getting over my excitement of making some fantastic sales, I quickly realized the apparent difficulties with handling large orders for a [...]

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