Part 3 of Brianlinton.com’s Series for Entrepreneurial Success | Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Part 7 | Part 8 | Part 9 |
As if we don’t have enough new words that have spawned out of the Internet, I have created a new one, ‘blag’.
Before I go on and explain how the word ‘blag’ fits into Brianlinton.com’s Series for Entrepreneurial Success I must first apologize to my British readers for stealing one of their slang words, or so Webster’s New Millennium Dictionary tells me.
“Blag, n. robbery or theft, often a con or a scam; used in British slang”
So anyhow, Brits aside, I have a new, modern, definition for the word ‘blag’.
Blag v. Tasteful bragging about various accomplishments or skills through the use of a blog. n. A blog used to leverage an entrepreneurs accomplishments and credentials, building their personal brand and promoting their company.
Blag is a cross between blog and brag, and it is when a person uses a personal blog to showcase his or her accomplishments or credentials in a certain field. But blagging does not carry the same negative connotation as bragging does; by blagging you help create your online image and personal brand. By approaching blagging carefully, you can promote yourself, garner respect in a certain field, and indirectly promote your business.
The importance of business blogging has increased tremendously in recent years. Many people become viewed as a professional or expert on a certain topic because of their blog. Also, the majority of businesses with websites also have a blog, which they use to better connect with their customers through frequent updates and online discussions. The blog has become an integral part of online business and commerce, and its importance will only continue to grow. Blagging is common in business blogs. For entrepreneurs and businesses, blagging is an important part of their blog.
Entrepreneurs mostly start blogging to promote themselves and their company and indirectly generate revenue from their online activities. These entrepreneurs know that in order to be viewed as an expert in their area of business they must showcase their various accomplishments and abilities in their blog. In this way, even if their blog does not generate a dime in advertisement revenue, the results of their blagging may generate a significant amount of income for their business, and the entrepreneur may even be able to generate additional personal income from being invited to paid speaking events or the publication of a book. A blag is one way an entrepreneur can successfully leverage their accomplishments and generate revenue from them.
Not convinced about blagging? Follow the below four points and you’ll be blagging like a pro and see your personal brand improve and your businesses bottom line grow.
Blagging 101
1. Blag tastefully – Nobody wants to hear you brag about yourself
2. Allow a blag to also be informative – showcase your accomplishments and talents, but at the same time teach people how they can do it too.
3. Don’t blag all the time – Just like in conversation, you know when it is the right time to talk about yourself; same goes for blagging
4. Start a blog so you can keep track of all your accomplishments and knowledge in blag format – You’ll be happy you did.
So will ‘blag’ become a household word like ‘blog’, probably not. But what do you think? Are there any blaggers reading this now? If so, comment and tell us a little bit about how you blag.
| Part 1: Have a Great Personal Story | Part 2: Be Serial at a Young Age | Part 3: Blag About Yourself | Part 4: Live What You Sell | Part 5: Be the Nicest Person Your Customers Know | Part 6: Always Ask For Business | Part 7: Always Seek Great PR | Part 8: Get People Talking About You and Your Company | Part 9: Sell Something you are Passionate about and can Easily Get |





{ 4 comments… read them below or add one }
I don’t think I blag very well, I just try to share what I know about being an entrepreneur. I love to write and I love to teach. But is there anybody out there that has a blog that they think they blag alot on? If so, give us a link so we can check it out.
One of the primary purposes of my journal (blog) is to showcase my projects and entrepreneur endeavors. However, I’m having a hard time doing just that. I think blagging is most effective when the audience stands to gain something. As you mentioned, you need to give the details. I guess I’m not ready and willing to give the details just yet.
You’re right, if you aren’t willing to to give the details/secrets of your endeavors, you still need to give something useful, something people need or are interested in. Also, realize that even if you share your secrets or knowledge (as long as it is not too sensitive or valuable), you may have more to gain by blagging about it in the long run than keeping it to yourself… If it something anybody can do it is going to come down to your execution and not necessarily the idea. Anybody could start a brand like Sand Shack, but not everybody will execute it the same way as I will. But I also understand the importance of keeping ideas and information private…just try to find a balance.
Perhaps it’s virgin startup jitters