Some displays Sand Shack and Kofi Coffee give to our customers for free
Kofi Coffee does not make much money per bag of coffee sold. In fact, I barely make $1 per bag, which doesn’t seem like a lot, but it does add up. So then why would my company want to give a free $40 wooden display stand to a new Kofi Coffee retailer with the first purchase of only 20 bags of coffee? My company ends up losing $20 if the retailer does not reorder coffee from us, and sometimes this happens. However, in the long-run, providing my customer’s with a free display stand pays off, because many will reorder. Helping your retailers display your products is not only beneficial to them, it is beneficial to you too. It will increase sales of your products in their store, which in turn increases the reorders you will receive from them. The free display stand is also a great incentive for a new customer to buy from you. They don’t always want to have to figure out ways to display new products in their store, but a free display stand solves that problem.
I do the same thing with Sand Shack. With certain purchases of jewelry and hats my customers qualify for various types and sizes of displays. Displays for Sand Shack cost anywhere between $10 and $30, but they increase the average opening sale size by anywhere between $100 to $300.
Free displays also create a connection between you and your retailers. For the most part, retailers will want to re-stock the display stand you gave them with your products. In order to make sure of this you can form an agreement that you will provide them a free display if they agree to only use it to display your company’s products, and then get them to sign a contract. But for the most part, just giving them a free display with not strings attached will suffice and help build a long term relationship between you and your customer.
So if you have a product, find ways to display your products. Think about how different stores will want to display your products. Also think about what would attract you to your products in somebody else’s store. Then make the displays (or find pre-made displays) and offer them for free to your customers once they buy a certain amount of your product.
Check out gershelbros.com for display ideas. You can also buy them online here, or if you live near one of their two warehouses you can go to their showrooms.
