I started Sand Shack 4 years ago as a brand of jewelry with a mission to support ocean conservation. Now Sand Shack products can be found in over 300 stores across the United States, and over the past few years we have been dedicated to conservation activities including beach cleanups, educational events, and social media campaigns intent on raising awareness for certain topics such as Shark Finning, Overfishing, and Coral Reef Destruction.
However, during our time growing Sand Shack we realized we wanted to do even more for our oceans, so we decided to create a new brand that allows us to do just that. So for the past year we have been developing the products and concept for a new brand called United By Blue (UBB).
UBB is a brand of sustainable clothing and accessories that removes 1 pound of trash from our oceans and beaches for every 1 product sold through beach cleanups we organize throughout the world.
This is a lofty goal, but something we really believe in. Our oceans are beyond dirty and we believe business has the power to clean them up. We are accomplishing this goal by creating an in-house outreach team that is constantly helping organize these cleanups on an ongoing basis. In fact, even though the brand does not officially launch until May 1, we have cleanups being conducted next week by Stanford University in CA, Florida State in FL, and University of Pennsylvania, Villanova, Drexel, and Temple University in PA. Furthermore, we are developing an innovative beach cleanup map application for our website that facilitates the creation and organization of these cleanups.
UBB will operate two websites. One website is the UBB store, and the other website is the website for the non-profit arm of the company and where all information about past, present and future cleanups will be. In order to be completely transparent with our mission and what we are accomplishing, a real time “trash ticker” will be visible on each site to show how many pounds of trash UBB has helped remove to-date.
Below is a screen shot of the website for the non-profit side of UBB’s operations
Starting May 1st, select stores across the east coast will be carrying UBB products. The main place UBB products will be available for the first few months will be online at Unitedbyblue.com. This website is currently in final stages of development (temporary site currently up) and will be live on launch day.
Below is a screen shot of Unitedbyblue.com
If you have a sec, let me know your thoughts about UBB in the comment section below.
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I just bought my first shirt, one with whales on it. I love it and I will continue to support your mission. Thank you for all that you do to help improve our environment. I am planting the flower seeds today and I can’t wait to see what grows! Thanks again.
Patti
Hi Patti,
Thanks so much for your support and I’m so happy you had a chance to purchase a shirt from UBB. Enjoy the summer and maybe we’ll see you out a beach or river cleanup!