After watching sales of jewelry on sandshack.com explode over the course of a couple hours this afternoon I decided I had to write a quick entry on it before the day is done.
As you may know, today I started a huge marketing campaign to boost traffic to and sales on sandshack.com. Sand Shack’s main stream of revenue is through our wholesale channels and we have never put the time and energy we should into making our retail website successful. In fact, over the last few months we only took a few orders over it.
That all changed today. Since 4 o’clock this evening we have taken over 40 orders on SandShack.com, and although all of the orders have used the $5 gift cards we issued today, there have been enough orders that exceeded the $5 discount, which allows us to still make a little money. But this promotion is not so much to make money but to drive traffic to our site and generate new customers. So far it has worked and we are only at the beginning.
Check out the below order confirmations from 4:30pm – 6:30pm today.
Sales should continue, but I don't know if they will continue at this pace
For information on this campaign click here. Please feel free to participate in this campaign by using the gift card code on sandshack.com and buying something nice for yourself.
I’ll keep you updated on the success of this promotion. I will also post on what I learn from all this, so that you can do something similar if you so please. There is so much to learn from this experience.
